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Have you ever wondered why some people prefer Pepsi over Coca-Cola, even though they taste the same to you? That’s the power of branding.

What will trend in marketing in 2024? AI, audio marketing, transparency, video vs. written content… here’s what’s new this year.

When we tell you marketing is a science… Well, we’re not lying. As scientists, we collect data, we read it, we analyse it, and we learn from it.

In today’s digital age, a website is more than just a digital presence; it’s a powerful tool for engaging and converting visitors into customers.

Over the past years, blogs and Search Engine Optimisation (SEO) have proven to be highly effective in driving organic traffic and improving online presence. However,

Have you ever noticed how some brands switch up their look and feel with a new name, logo, or tagline? That’s the magic of rebranding

Instagram is one of the biggest social media platforms in the world, coming in fourth with the most monthly active users behind Facebook, YouTube and

Just when you thought there were already enough social media platforms, Meta has released “Threads, An Instagram App.” Meta (also known as Facebook), recently unveiled

Let us paint you a picture. It’s a Friday night. You and your friends want to go out for dinner. But you don’t know where

Gone are the days of newspaper advertising spreads, flicking through product catalogues and sitting through painstakingly long 30 second ads on the telly. Now, the

If you’re on the hunt for a website designer, you will be faced with the question—to choose a website design agency or a freelancer for

Google Maps is a powerful tool that helps people find businesses and get directions. Often customers open Google Maps in search of a cafe, shop